Spiceology
Web Design
As the fastest-growing spice company in the US, Spiceology's expansion into the food service market was a natural next step. The new website, designed specifically for the food-service (FS) industry, caters to the discerning needs of professional chefs, vendors, and large retailers such as Costco, Ace, and Nordstrom.
My Role:
As the lead UI/UX designer for the project, my responsibility was to design an intuitive shopping experience that worked within the limitations of a basic Shopify theme. Given the minimal back-end capabilities of the platform, I had to focus on developing interchangeable blocks that could seamlessly fit into any additional page while still maintaining the essence of Spiceology's bold design.
