Spiceology’s 2023 holiday campaign has launched, and with it, new collabs, sales, and content. This year it focused on the folks behind the blends to meet the blend through the eyes of its makers.

I wanted this campaign to have a minimal and clean feel, with some playful trendy elements. Thus the deliverables were split into 2 categories: People and their stories, and products with colorful, but not generic holiday colors. The result ended up being a balanced mix of spice and everything nice